Changes

The main issues included the economy, which had severely contracted after the War-time boom. The country was also recovering from the effects of the 1918 Spanish Flu Pandemic. The Republicans campaigned on the theme of 'returning to normalcy' as they argued Woodrow Wilson's attempts to get the United States to join the League of Nations, which they saw as chaotic and could potentially drag the US into European affairs, and other issues, including race riots and a declining economy supporting their theme. The Progressive Era had seen many reforms to limit the effect of industrialization, but business and other interests were eager to push back. In a famous speech by Harding, he stated: 'America's present need is not heroics but healing; not nostrums but normalcy; not revolution but restoration...not surgery but serenity.' In 1920, there was a bombing on Wall Street as political tensions grew between left-leaning and right-leaning Americans. Unemployment was high as the economy faced a decline in production after the War and weakness influenced by the 1918 Pandemic, to some extent. Race riots had affected many cities in the United States, with mostly large white mobs attacking or instigating blacks in urban regions. The Red Scare had also begun as Russia had become the first declared Communist country and the Palmer Raids, which were violent policing raids against anarchist and left-leaning groups, stoked tensions in cities. It was also a year of disastrous weather, with violent tornadoes striking the South and Midwest killing nearly 400 people on Palm Sunday.

The idea of normalcy did resonate with a large part of the electorate . The Democrats were torn in many ways as a party. Wilson had made promises to key constituencies such as Irish-Americans in supporting Ireland's independence from Britain, which he reneged during the Versailles Treaty negotiations. In fact, it was likely German-Americans and Irish-Americans opposition to the League of Nations that heavily contributed to the United States staying out of this international body. Many press observers noted that the country was divided and the issues were less important than the cultural differences that emerged in the electorate. Accusations of fake news or false rumors were thrown as accusations between the parties. Interestingly, with advertising money now emerging as a major factor in the race, Harding came up with a new slogan he and his donors circulated widely during the election year, which was "America First." On the Democratic side, the party attempted to use wide-scale racial prejudice to inspire their base. The had called Harding as someone with "Negro blood."